Kim Kardashian is facing a lawsuit for alleged trademark infringement over her new brands “SKKN” and “SKKN BY KIM”. Brooklyn-based Beauty Concepts claims rights to the “SKKN+” trademark and asserts that Kim’s use of “SKKN” is causing confusion among customers. Kardashian’s attorney stated that they tried to engage with Beauty Concepts to find a resolution but were met with resistance. The attorney also mentioned that Beauty Concepts’ own “SKKN+” mark was rejected by the USPTO. The lawsuit highlights concerns that Kardashian’s brand could create marketplace confusion. The article also mentions the skepticism surrounding the legitimacy of the “SKKN” brand since its launch, with questions raised about the similarity to a skin clinic named “SSKIN” owned by Australian influencers Emilee and Amy Hembrow.
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